Nate Hurst
AI has allowed for marketing deliverables to be created faster and cheaper than ever.
Cool. Now what?
When everyone can do it, how do you differentiate?
***BTW I use AI everyday. It's extremely helpful. But strategic it is not. At least not yet (sigh).
Perspective Before Production
Taste before tactics
***All photos are mine.
Imagination before input
Authenticy > Artificiality
Vibes >
Volume
Overview
Where I tend to operate:
Nearly 20 years across brand strategy, product marketing, creative direction, and go-to-market leadership.
My work sits where those disciplines intersect—story, strategy, and execution.
When they’re aligned, marketing works. When they’re not, it turns into activity without impact.
In a world of AI-driven execution, alignment matters more than ever. A clear, human-centered story is what cuts through.
Just because you can, doesn’t mean you should.
Overview
Let's Work Together
Here's a few ways we can engage:
Positioning Sprint
During a limited engagement we'll dive into the company mission, core audiences, and goals of the business.
Together we'll uncover market positioning, messaging framework, brand narrative, a clear product story, and a 90-day marketing roadmap.
A typical engagement of this nature is roughly 4 months.
Fractional CMO
In an ongoing partnership I'll act as an extension of your leadership team and provide ongoing strategic marketing guidance to your internal team.
Depending on needs we'll work to refine the brand and market positioning, ongoing messaging and product marketing, repeatable campaigns, creative, and content creation.
Growth Execution
Sometimes strategy and guidance alone isn't enough. You need execution. In this case I'll bring in trusted partners and experts where needed.
This can include, art direction and graphic design, paid digital strategy and management, copywriting, video content creation, and even social strategies. All with zero agency overhead fees.
Strategy > Noise
Why this door?
Because I like it.
But also because it was built with intentionality, has lasted over 100 years, and makes me want to learn more and see what's behind it...hint hint
5pm-8pm
DAILY
***All photos are mine.
Execution is no longer the problem.
Marketing has never moved faster and, as a result, more inconsistently.
Campaigns are stood up faster. Content is created at a frightening pace. But when everything is generated at rapid scale without an intentional story and brand strategy, it'll be forgotten just as fast as it came.
I help you clarify positioning, sharpen your narrative, and build intentional marketing systems that break through the clutter and open doors.
Experience
A variety of industries.
I think that's a good thing.
Over the past two decades I’ve worked with startups and growth-stage organizations helping teams clarify their story and build marketing systems that support long-term growth. Recent work includes leadership roles across SaaS, education technology, real estate, and emerging industries.
I love working across different industries. It keeps things interesting—and keeps my ADHD brain satiated. It also allows me to have unique perspectives on different types of businesses. Ultimately, however, once you strip away the industry labels, we're all just trying to solve the same challenge: explaining why we matter to other humans.
That’s where clear positioning, narrative, and go-to-market strategy make the difference.
I'd love to help. Hit me up.
***All photos are mine.
As a transplant toAZ. I'm never not inspired by these things.
Permanent, protected,
and an unmistakable representation of The Valley.
That's our
goal.
5pm-8pm
DAILY
My Soapbox
Perspective > Strategy > Execution
Differentiation only happens when a message comes from a unique perspective. One that actually resonates with humans before scaling. Each tactic and deliverable is an opportunity to build on your foundational story. That’s how trust compounds.
Understand the human problem you solve. Relate to your audience. Know where you want to end up. Provide value. Then execute.
We’re still just humans talking to humans.
AI should help us execute, but we still own the relationships.
Forever.
Differentiation with a purpose.
Just like this minivan I saw that pulled
up to an Arcade Fire concert. It had a clear mission
and a unique perspective on how to get there.
I'd like to shake their hand.
DAILY
***All photos are mine.
5pm-8pm
Let's Talk
Ever seen these signs in NYC? They mean "NO ADS HERE".
Perhaps we can learn from it.
Just because you can do something doesn't always mean you should.
DAILY
5pm-8pm
***All photos are mine.