[atypically]
[ 01 ]

Nate Hurst  |  Fractional CMO + Brand Strategy  |  PHX

Brand is now your biggest go-to-market differentiator.

But it's not logos and colors sitting in a deck.

Done right, brand is a strategy that aligns the entire company, leadership, sales, product, customer success, marketing, all running off the same reference point.

[ see how it connects ]
nate@atypically.io (801) 243-4249 PHX
[ 02 ]About Me
Nate Hurst

Twenty years in tech marketing, mostly noticing the thing everyone else's process skips.

Atypically isn't just a name. It's who I am. And it's how I help you build a brand strategy that actually holds your whole company together.

[ check out the work ]
[ 03 ]Brackets

In code, a look-up bracket pointed at the wrong reference returns the wrong output. Same logic holds for your brand.

Figure out what actually needs to be in your brackets.

Then make sure the rest of the company references the same things.

[ see how it connects ]

Adventure, Belonging, Affection, Community, Avoiding things, Control, Creativity, Physical activity, Delight, Power, Freedom of expression, Freedom, Movement, Reassurance, Friendship, Respect, Good looks, Revenge, Health, A promise, A story, Caregiver, Creator, Outlaw, The Lover, Purpose, Persistence, Consistency, Hero, Sage, Explorer.

Let's figure out what belongs in your brand brackets.

And then scale it across your org.

nate@atypically.io · (801) 243-4249 · PHX